Keep It Simple

Technology is forever evolving, rapidly changing and almost never straight-forward.

There are a never-ending set of options available to people in almost any technology market.  So, the purpose of this article is to give you some tools and techniques to cut through all of that, keep it simple and get what you need.

It is easy to get lost and confused in the sea of options and acronyms when it comes to purchasing almost any technology product – software or hardware.  There are a couple of simple rules:

1.       Do you need it?

2.       If yes, what do you really need?

3.       What should you choose?

Do you need it?

This is the first and most important question – do you need it?  A self-employed person doesn’t necessarily need an enterprise-scale mail filter, but there may be circumstances where this is required.

Most people at home need a few things to make their life easier and secure when it comes to technology – a good laptop or computer, anti-virus and security software, a free email account, a few browsers and a good internet connection.  Beyond that most things become optional, but there are obviously a few toys and things we’re all interested in our would like to utilise to make our lives easier.

The trick here is to be clear on what the proposed purchase will do for you.  Will it make you more secure?  Is it fun?  Will it increase your productivity?  Whatever the answer make sure you’re clear on it as it will help you determine which product you should buy.  If you’re not clear on why you need it, maybe reconsider purchasing.

Buddies in cafe

What do you really need?

Once you’ve decided you need it, you need to assess the various options available to you in that space – and there is usually a lot.  The first thing to do is to ‘Google it’ – seriously.  Look for reviews and current articles that recommend the top 10 of your chosen product.  Don’t rely on one article, look across many.  You will soon see the same few products appear across most articles and reviews.  These are most likely the products you should review, but you could also look at a couple of outliers if you like.  Limit the list to no more than 3-5 products you see most often and compare the features of each one based on what you’re looking for and which one best aligns with why you’re purchasing that product.

The trick here is to stay focused on the reason for purchasing the product and which one best aligns with your individual requirements.  There is plenty of marketing spin and ways that companies will lure you into buying more than you need.  Don’t fall for it.

What should you choose?

Finally, once you’ve reviewed the options you can make the final decision on what to purchase.  Keep in mind things like:

  • How easy it is to use?
  • What’s the installation process?
  • If it’s software, how long is the license for?
  • Is it secure?
  • Does it need other components to work effectively?
  • Warranty and support?
  • Upfront or subscription costs?
  • Other necessary critical criteria

Assess you are shortlisted against the critical criteria and you should have a final decision made with minimal fuss, that meets your criteria and will do the job for you.

For more information please contact me at

We recommend

Driving business optimisation through the intelligent use of technology.

About the author

I specialise in driving digital transformation in organisations. My success is based on a philosophy that is business-led, where I align best-practice in technology with business strategy and customer requirements in a way that is efficient and cost-effective. I enjoy wearing multiple hats leading a ... more

Leave a Reply

Your email address will not be published.